Now that I'm done with this book, I'm still on the fence about it. I didn't hate it but I wasn't like OMFG this is the bestest book I've ever read!
I thought it was inventive and I liked how the book started at the end and came full circle at the beginning. There were moments where I was like what the hell is going on and times where I could see the story unfold interstingly. However, the best way for me to describe this style is to refer to one of my favorite movies of all time, "Memento" only Chuck's version is hopped up on Durateston, Mifepristone, Plenastril and Masterone and other weird legal steriod type drugs that are mainlined into the main character's ] body when he becomes a celebrity "spiritual leader."
I also must admit here that my favorite character wasn't Tender Branson nor his Creedish Death Cult brother Adam Branson, but Fertility "Gwen" Hollis. Her ability to "see" into the future and her questionable job title totally won me over and without her I must admit this book would of gotten a 1 or 2 star rating.
I will agree with a lot of other reviews that there were certainly parts of the book that were extermely repetitive and gimmiky, however, the social commentary sort of made up for those parts and I thought it was hilarious how Tender Branson goes through "Attention Withdrawl Sydrome" when he's not in the lime-light.
So, if you're a Palahniuk fan and haven't read this one yet, I would certainly recommend this one to you. However, if you're curious about who Chuck Palahniuk is, I would recommend picking up [b:Fight Club, Choke, and Lullaby first just because these three made more of an impact on me than this one did.